The idea of becoming a Luxury Travel Advisor might feel a little overwhelming, especially if you’re thinking, “How am I going to find luxury travel clients?” It’s a question every new advisor asks themselves, and here’s the good news: You’re not alone, and there’s a proven path forward.

In our Selling Luxury Travel™ program, we teach over 70 different ways to find clients. That might sound like a lot—and it is—but here’s the thing: You’re not supposed to use all 70 methods. The goal is to explore the options, find the one or two strategies that really resonate with you, and focus on those.

In this article, I’m going to provide a handful of the most popular ideas from our list, but remember, there are 65 more waiting for you inside our program!

If something in this post catches your eye, great—run with it! If not, skip it and try something else. There’s no one-size-fits-all approach to building a client base, which is part of what makes this career so flexible and rewarding.

Don’t Want to Have to Find Your Own Luxury Travel Clients?

And here’s the best part: If you don’t want to spend time finding clients on your own, we’ve got a solution for that too. Stick around until the end, and I’ll share how we can help you connect with clients who are ready to book luxury travel right now.

Leverage Your Existing Network

One of the easiest ways to start building your client base is by reaching out to the people you already know. You might be surprised by how many potential clients are already in your circle—or know someone who might need your services.

• Friends and Family: Let them know you’re a Luxury Travel Advisor and share what that means. Explain that you can help them (or someone they know) plan unique, personalized trips they can’t book online.
• Social Media: Post about your new career on platforms like Facebook and Instagram. Share travel inspiration, tips, or photos from your own trips to keep your audience engaged. Encourage your friends and followers to reach out if they’re planning a trip or know someone who might be.
• Why This Works: People love to work with someone they trust, and referrals from people they know build instant credibility.

Use the “Where’s Your Next Trip?” Approach

This is one of my favorite ways to start conversations because it’s so simple and effective. Whenever you’re chatting with someone, ask them, “So where is your next trip?”

Here’s why this works:

• It sparks excitement and gets them talking about their travel dreams.
• It creates an easy way for you to share what you do without feeling pushy or salesy.
• It turns casual conversations into opportunities to build relationships and plant the seed for future bookings.

The best part? Travel is a universal topic, and most people love talking about it.

Build a Strong Online Presence

In today’s world, having an online presence is essential for reaching potential clients. This doesn’t mean you need to be a social media influencer, but you do need a professional and approachable way for people to find you.

• Create a Website: Highlight the types of trips you specialize in and make it easy for people to contact you. You don’t need a fancy site—just something that looks clean, professional, and reflects your brand.
• Social Media: Use platforms like Instagram and Facebook to post stunning travel photos, destination tips, and client success stories. Join travel-related groups to share your expertise and connect with potential clients.
• Email Newsletters: Start building an email list, even if it’s small. Share travel inspiration, special promotions, or helpful tips to keep your audience engaged and interested.

Partner with Complementary Professionals

Collaborating with professionals in other industries is a fantastic way to grow your client base.

• Who to Partner With:
  • Wedding planners (honeymoon travel).
  • Real estate agents who work with high-end buyers.
  • Financial advisors or luxury service providers.
• How to Collaborate:
  • Offer to refer clients to their services in exchange for them recommending you as a travel expert.
  • Host joint events, like a travel-themed evening or webinar, where you both showcase your expertise.

These partnerships work because you’re reaching an audience that already values premium services.

Attend Networking Events

Networking isn’t just about handing out business cards—it’s about building real relationships that can lead to new opportunities.

• Local Events: Join community groups like the Chamber of Commerce or attend Rotary Club meetings where you can meet potential clients.
• Travel Industry Events: Attend trade shows, supplier-hosted gatherings, or industry conferences to connect with other professionals and learn about exclusive opportunities.
• Why It Matters: In-person connections help build trust and make your services memorable.

Offer Value Upfront

Sometimes the best way to attract new clients is to show them what you can do before they book with you.

• Free Consultations: Offer a complimentary chat to learn about their travel dreams and share how you can help.
• Lead Magnets: Create a downloadable resource like “10 Tips for Planning a Luxury Vacation” to attract new leads.
• Social Media Content: Post helpful travel tips, packing hacks, or destination guides to position yourself as an expert.

Focus on Nurturing Relationships

Building a clientele isn’t just about finding new clients—it’s about keeping the ones you have and turning them into loyal, repeat customers.

• Stay Connected: Send follow-up emails, texts, or holiday cards to keep in touch with past clients.
• Personalized Ideas: Share travel ideas based on trips they’ve taken before or destinations you know they’d love.
• Show Appreciation: Thank your clients with small gestures like handwritten notes or loyalty perks for referrals.

When you invest in relationships, you’ll find that word-of-mouth referrals become one of your most powerful tools.

Patience and Persistence is Important to Find Luxury Travel Clients

Starting from scratch takes time, but every small step you take builds momentum.

• Focus on progress, not perfection. Each new client is a win.
• Consistency is key. Keep networking, sharing your expertise, and building relationships.
• Celebrate the journey. Building a business takes effort, but the rewards are worth it.

The Unlimited Luxury Leads Program

Here’s the exciting part: If finding your own clients feels overwhelming, you don’t have to do it alone. Our Unlimited Luxury Leads program connects you with clients who are ready to book luxury travel. We find the leads for you so you can focus on what you do best: designing incredible trips.

If you’re ready to build a thriving career in luxury travel, check out the Selling Luxury Travel™ program here. With the right tools, support, and strategies, you’ll be on your way to creating unforgettable experiences for clients—and growing a business you love.